Ads for Authors
Pick 4 of 9Mark Dawson's flagship multi-platform ads course covering Facebook, Amazon, BookBub, and TikTok Ads — widely considered the indie author gold standard.
Best for: Indie authors who want one comprehensive course covering Facebook, Amazon, BookBub, and TikTok Ads with lifetime access.
Cheaper than 5 of 23 tools · periods vary
Tools at this price point typically fit a Professional Stack ($2,000+ total).
Details
- Author Goal
- Boost Sales, Drive Discovery, Launch Book
- Service Type
- Ad Management, Advertising
- Test budget
- $62 to start
Ads for Authors is Mark Dawson's Self Publishing Formula flagship course, taught alongside Self Publishing Formula co-host James Blatch and BookBub's own ads team. It's the only major author-focused course covering all four primary book ad platforms — Facebook/Instagram, Amazon, BookBub, and TikTok — under one purchase. Enrollment opens periodically rather than year-round, and lifetime access means buyers also receive future module updates as ad platforms evolve.
- Best for: Authors planning a multi-platform launch or scaling strategy who want one canonical resource instead of separate courses per platform
- Platforms: Facebook/Instagram Ads, Amazon Ads, BookBub Ads, TikTok for Authors
- Service model: DIY course with lifetime access (not managed); periodic enrollment windows
- Pricing: $749 one-time (down from $849) or $62/month for 12 months; 30-day money-back guarantee
- Why authors love it: BookBub Ads module taught directly by BookBub's internal team, lifetime updates, and Mark Dawson's reputation for case-study-led teaching grounded in his own seven-figure indie career
More Marketing Tools
Showing 3 of 22 alternatives
See all 22 toolsAdverley
Boutique done-for-you ad management agency built exclusively for indie authors, running Amazon and Facebook Ads from $300/month.
Also offers Ad Management
Higher price than Ads for Authors
- Test budget:
- 300 to start
- Best for:
- Indie authors who want a real human running their Amazon and Facebook Ads at an accessible monthly rate.
Author Ad School
Bryan Cohen's Amazon Ads training community for indie authors — courses, weekly Q&A, and quarterly group coaching for $119/month or $999/year.
Also offers Ad Management
Similar price to Ads for Authors
- Test budget:
- 119 to start
- Best for:
- Indie authors who want to learn Amazon Ads themselves with ongoing coaching, live Q&A, and a peer community.
BooksGoSocial Ads
Entry-level done-for-you Amazon and Facebook Ads management from BooksGoSocial — packaged tiers from $250 with budget split between spend and management.
Also offers Ad Management
Similar price to Ads for Authors
- Test budget:
- 250 to start
- Best for:
- First-time authors testing managed paid ads who want a packaged, low-barrier entry without monthly retainers.
Complete Your Toolkit
Other tools authors typically need alongside marketing.