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Lulu

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Veteran POD platform with the broadest trim-size catalog plus Lulu Direct storefront integrations for Shopify, WooCommerce, and Wix.

Best for: Specialty and visual formats (photo books, comics, cookbooks, square/landscape trim sizes) and authors who want Shopify/WooCommerce direct-sales integrations

Royalty Rate:~80% of profit on Lulu Bookstor…
Free – $5
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Verified May 2026
Price in this categoryBudget end
$5
$12k

Cheaper than 0 of 12 tools · periods vary

Tools at this price point typically fit a Under $300 Stack (Under $300 total).

Details

Service Type
Pod Service
Format Support
Print, Ebook
Distribution Channels
Amazon, Barnes Noble, Ingram, Lulu Bookstore, Shopify, Woocommerce, Wix
Royalty Rate
~80% of profit on Lulu Bookstore direct sales; retail royalty after 55% wholesale discount + 20% Lulu cut; one-time $4.99 global distribution activation
Exclusivity Required
No

Lulu is the longest-running POD specialist for indie authors, supporting the widest range of trim sizes and book formats — photo books, comics, cookbooks, square and landscape — that mainstream POD services do not. Lulu Direct plugs the same print fulfillment into Shopify, WooCommerce, and Wix, letting authors run their own storefront with no inventory.

  • Best for: Authors with specialty or visual formats and authors selling direct from their own site
  • Key features: 3,000+ format combinations, Lulu Direct integrations (Shopify, WooCommerce, Wix), print and ebook in one dashboard, $4.99 one-time fee for global retail distribution
  • Pricing: Free account; $4.99 one-time global distribution activation; per-unit print costs ~$6–$9 depending on specs
  • Limitations: Retail royalties suffer after the 55% wholesale discount and 20% Lulu cut — best margins are on direct sales, not Amazon/B&N
  • Why authors love it: Only mainstream POD that handles photo-heavy and non-standard trim sizes, with direct-sales tooling rivals don't match

More Publishing & Distribution Tools

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Blurb

FreemiumPick

Premium POD specialist for visually rich books — photo books, portfolios, art books, illustrated titles — distributed via Blurb Bookstore, Amazon, and Ingram.

Also offers Print On Demand

Royalty Rate:
Authors set their own markup above Blurb's print cost; Blurb takes no commission on print sales; ebook distribution available through Ingram and Amazon
Exclusivity Required:
false

Bookvault

Free – $25Pick

UK-based POD platform for direct-to-reader sales with premium finishes — foiling, sprayed edges, custom endpapers — plus Shopify and WooCommerce integrations.

Also offers Print On Demand

Royalty Rate:
Up to 90% royalty via The Great British Book Shop; 100% net profit on self-managed direct sales (list price minus print cost); retail royalties vary by channel
Exclusivity Required:
false

Bookmundo

Freemium

European POD and ebook platform reaching Amazon, Kobo, Apple Books, Google Play, and bookstores in NL, BE, FR, ES, PT, and DE — free to publish.

Also offers Print On Demand

Royalty Rate:
~38% of retail price on direct webshop sales; retailer rates vary by channel; free to publish with no upfront royalty share
Exclusivity Required:
false