Annie Jennings PR
Pick 5 of 9Pay-for-performance book publicity firm — clients pay only for delivered radio, TV, podcast, and online media placements, with no monthly retainer.
Best for: Authors who don't trust monthly retainers and want to pay only for actual placements — radio talk shows, TV bookings, and podcasts in major U.S. markets
Cheaper than 15 of 23 tools · this price is per project
Tools at this price point typically fit a Professional Stack ($2,000+ total).
Details
- Author Goal
- Launch Book, Boost Sales, Drive Discovery
- Service Type
- Pr Publicity
- Test budget
- $1000 to start
Annie Jennings PR runs an unusual pay-for-performance model in book publicity. There are no monthly retainers — clients pay only when placements are delivered. The firm specializes in radio talk shows in the top 50 U.S. markets (5,000–50,000 watt stations), national TV, and online media. They explicitly accept self-published authors, with the founder publicly stating "what matters is not how the book was published."
- Best for: Authors burned by traditional retainer-based PR firms who want a guarantee structure and broadcast-radio focus
- Key services: Radio talk show bookings, TV bookings, online media placements, podcast booking via "Podcast Perk" add-on, unlimited media training included at no extra charge
- Pricing: Pay-per-placement structure; rates negotiated per campaign and not publicly disclosed. Total spend depends entirely on placements delivered
- Indie stance: Explicit — landing page dedicated to "Book PR for Self-Published Authors"
- Notable placements: WSJ, NY Times, Forbes, Time, Inc, Entrepreneur, plus thousands of major-market radio bookings
- Limitations: No published rates; the pay-per-placement model can still run high if many placements land; broadcast radio focus may not suit fiction authors targeting podcast/online discovery
- Why authors love it: Risk-shifted pricing model is unique in the industry, and unlimited media training (from a former award-winning radio producer) is bundled in
More Marketing Tools
Showing 3 of 22 alternatives
See all 22 toolsSmith Publicity
Full-service book PR firm — TV, radio, podcast, print, and online media campaigns for self-published and traditionally published authors since 1997.
Also offers Pr Publicity
Higher price than Annie Jennings PR
- Test budget:
- 5000 to start
- Best for:
- Authors with a launch budget who want a recognized firm running a multi-channel media campaign — TV, podcast, radio, and online — across a 3 to 6-month window
PR by the Book
Full-service book publicity agency with rare partial pricing transparency — modular services from $200/hour consulting to $7,250 podcast launch packages.
Also offers Pr Publicity
Lower price than Annie Jennings PR
- Test budget:
- 200 to start
- Best for:
- Authors who want modular PR — start with hourly consulting or a single add-on (podcast launch, influencer outreach) instead of buying a full $20,000 campaign upfront
Book Publicity Services
Boutique indie-friendly book PR firm led by Kelsey Butts — campaigns spanning TV, radio, podcasts, magazines, and social media influencer placement.
Also offers Pr Publicity
Similar price to Annie Jennings PR
- Test budget:
- 2000 to start
- Best for:
- Indie authors who want a boutique single-publicist relationship with upfront pricing communication and a 3-month campaign minimum across nearly every genre
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