PR by the Book
Pick 8 of 9Full-service book publicity agency with rare partial pricing transparency — modular services from $200/hour consulting to $7,250 podcast launch packages.
Best for: Authors who want modular PR — start with hourly consulting or a single add-on (podcast launch, influencer outreach) instead of buying a full $20,000 campaign upfront
Cheaper than 8 of 23 tools · this price is per project
Tools at this price point typically fit a Professional Stack ($2,000+ total).
Details
- Author Goal
- Launch Book, Boost Sales, Drive Discovery
- Service Type
- Pr Publicity
- Test budget
- $200 to start
PR by the Book is a 20+ year old book publicity agency staffed with ex-in-house publicists from major publishing houses (Director of Publicity level). The firm covers traditional media plus podcasts, Bookstagrammers, and online media. They were the first PR firm to sign onto NetGalley, and they explicitly serve self-publishers and indie publishers alongside major houses.
- Best for: Indie authors who want to dip into PR with a $200/hour consulting call or a single modular service before committing to a full campaign
- Key services: Hourly consulting, influencer outreach, Amazon advertising packages, book trailers, podcast launch campaigns, full Bronze/Silver/Gold campaigns
- Pricing: Consulting $200/hour (5-hour minimum); Influencer Outreach from $2,000/month (3-month minimum); Amazon Advertising package $1,500–$2,000; Book Trailers $3,100–$4,300; Podcast Launch $7,250; full campaigns are tiered but not publicly priced
- Indie stance: Explicit — IBPA member benefit partner; first PR firm onto NetGalley; "trend-setting self-publishers" on roster
- Limitations: Full campaign pricing not published; Influencer Outreach has 3-month minimum locking in $6,000+ commitment
- Why authors love it: One of very few firms with any published rate transparency, plus modular add-ons that let small budgets engage without a full campaign
More Marketing Tools
Showing 3 of 22 alternatives
See all 22 toolsBook Publicity Services
Boutique indie-friendly book PR firm led by Kelsey Butts — campaigns spanning TV, radio, podcasts, magazines, and social media influencer placement.
Also offers Pr Publicity
Higher price than PR by the Book
- Test budget:
- 2000 to start
- Best for:
- Indie authors who want a boutique single-publicist relationship with upfront pricing communication and a 3-month campaign minimum across nearly every genre
Bookinfluencers
Global marketplace of 8,000+ vetted BookTok, Bookstagram, BookTube, and book blogger creators with self-service campaigns from €225 (~$245).
Also offers Pr Publicity
Lower price than PR by the Book
- Test budget:
- 245 to start
- Best for:
- Indie authors running a BookTok or Bookstagram push who want a vetted creator pool instead of cold-DMing influencers, with transparent published rates
Smith Publicity
Full-service book PR firm — TV, radio, podcast, print, and online media campaigns for self-published and traditionally published authors since 1997.
Also offers Pr Publicity
Higher price than PR by the Book
- Test budget:
- 5000 to start
- Best for:
- Authors with a launch budget who want a recognized firm running a multi-channel media campaign — TV, podcast, radio, and online — across a 3 to 6-month window
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