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Novel Publicity

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Done-for-you Facebook and Instagram Ads management for authors, founded by USA Today bestseller Melissa Storm with four published-price tiers.

Best for: Indie fiction authors who want managed Facebook and Instagram Ads with published, tiered pricing.

Test budget:650 to start
$650–$8k
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Verified May 2026
Price in this categoryBudget end
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$5k

Cheaper than 14 of 23 tools · periods vary

Tools at this price point typically fit a Professional Stack ($2,000+ total).

Details

Author Goal
Boost Sales, Drive Discovery, Launch Book
Service Type
Ad Management, Advertising
Test budget
$650 to start

Novel Publicity is a done-for-you Facebook and Instagram Ads management firm for authors, founded by USA Today bestselling romance author Melissa Storm. Each client is paired with a dedicated Facebook Ads Specialist; the top Executive Quarterly tier adds Amazon Ads from month two and pulls in CEO involvement. It's one of the few author-specific Meta Ads services with publicly listed pricing across multiple tiers.

  • Best for: Indie fiction authors (especially romance) who want managed Meta Ads with predictable monthly fees
  • Platforms: Facebook/Instagram Ads (all tiers); Amazon Ads added in the Executive Quarterly tier
  • Service model: Done-for-you — ad spend is billed separately by Meta, not bundled
  • Pricing: Mini $650/month, Monthly $1,250/month, Quarterly $3,250/3 months, Executive Quarterly $7,500/3 months
  • Why authors love it: Founded by a working indie author, four price points to fit different catalog sizes, and the only author-specific Meta Ads service with transparent published tiers

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Boutique done-for-you ad management agency built exclusively for indie authors, running Amazon and Facebook Ads from $300/month.

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Lower price than Novel Publicity

Test budget:
300 to start
Best for:
Indie authors who want a real human running their Amazon and Facebook Ads at an accessible monthly rate.

Ads for Authors

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Mark Dawson's flagship multi-platform ads course covering Facebook, Amazon, BookBub, and TikTok Ads — widely considered the indie author gold standard.

Also offers Ad Management

Lower price than Novel Publicity

Test budget:
62 to start
Best for:
Indie authors who want one comprehensive course covering Facebook, Amazon, BookBub, and TikTok Ads with lifetime access.

Entry-level done-for-you Amazon and Facebook Ads management from BooksGoSocial — packaged tiers from $250 with budget split between spend and management.

Also offers Ad Management

Lower price than Novel Publicity

Test budget:
250 to start
Best for:
First-time authors testing managed paid ads who want a packaged, low-barrier entry without monthly retainers.