FSB Associates
Online-first book publicity firm founded 1995 — focused on blogs, podcasts, editorial features, and digital platform building rather than broadcast media.
Best for: Nonfiction and platform-driven authors who want digital-first PR — blogs, podcasts, editorial coverage — rather than radio or TV; especially relevant for thought leaders building author platforms
Cheaper than 20 of 23 tools · this price is per project
Tools at this price point typically fit a Professional Stack ($2,000+ total).
Details
- Author Goal
- Drive Discovery, Launch Book, Boost Sales
- Service Type
- Pr Publicity
- Test budget
- $3000 to start
FSB Associates was founded in 1995 by Fauzia Burke and is one of the earliest firms to specialize in internet-based book publicity. The firm has executed over 2,000 book campaigns and works with both traditionally published and self-published authors. Unlike most legacy PR firms, FSB is digital-first — campaigns target blogs, podcasts, editorial features, and online media rather than broadcast TV/radio. They also operate Pub Site, an author website-building platform.
- Best for: Nonfiction authors and thought leaders building a digital platform alongside book publicity
- Key services: Online media outreach, blog and podcast pitching, editorial features, social media strategy, author website design via Pub Site
- Pricing: Not publicly disclosed; custom quote only. Industry observers report 4-figure starting budgets typical
- Indie stance: Explicit — has worked with self-published authors throughout its 30-year history
- Notable: Clients include Alan Alda; Penguin Random House CEO has provided endorsement
- Limitations: No pricing transparency; not a fit for authors specifically seeking broadcast TV/radio; less suited for fiction discovery via traditional review outlets
- Why authors love it: Earliest internet-PR specialist with a 25+ year proprietary media database; digital-first approach matches how books actually sell in 2026
More Marketing Tools
Showing 3 of 22 alternatives
See all 22 toolsAnnie Jennings PR
Pay-for-performance book publicity firm — clients pay only for delivered radio, TV, podcast, and online media placements, with no monthly retainer.
Also offers Pr Publicity
Lower price than FSB Associates
- Test budget:
- 1000 to start
- Best for:
- Authors who don't trust monthly retainers and want to pay only for actual placements — radio talk shows, TV bookings, and podcasts in major U.S. markets
PR by the Book
Full-service book publicity agency with rare partial pricing transparency — modular services from $200/hour consulting to $7,250 podcast launch packages.
Also offers Pr Publicity
Lower price than FSB Associates
- Test budget:
- 200 to start
- Best for:
- Authors who want modular PR — start with hourly consulting or a single add-on (podcast launch, influencer outreach) instead of buying a full $20,000 campaign upfront
Smith Publicity
Full-service book PR firm — TV, radio, podcast, print, and online media campaigns for self-published and traditionally published authors since 1997.
Also offers Pr Publicity
Higher price than FSB Associates
- Test budget:
- 5000 to start
- Best for:
- Authors with a launch budget who want a recognized firm running a multi-channel media campaign — TV, podcast, radio, and online — across a 3 to 6-month window
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